It’s essential that your site is easy to navigate and simple to use. If your users and potential customers can’t find what they want, this will undermine your site’s performance in relation to your business goals. We therefore work closely with you to fine-tune the key functionality of your new website, to ensure that user journeys are simple, effective – and ultimately profitable for you.
Making sure that your website is accessible, however complex it may be, is of vital importance. Guava will work closely with you to guarantee the right level of compliance is set for you and your website’s users.
Accessibility is about getting the right mix of design and usability whilst ensuring that the website remains compliant with your brand and the best practice guidelines, so we will ensure that your website, intranet or extranet are compliant with the Disability Discrimination Act 1995, and are constructed in accordance to the guidelines set out in W3C's Website Accessibility Initiative.
Our website accessibility compliancy team fully test our products using both automated accessibility tools and manually.
Guava takes a creative approach to making sure that our bespoke websites and services help you get the most out of your brand online and achieve the results you need.
We build a variety of websites, with many variations possible, and offer all our services – scoping, architecture and specification, design, copywriting, front- and back-end development, hosting and maintenance – as a complete package to take your site from inception to completion. Alternatively, you can call on us for any one of these individual areas of expertise.
Examples of the specifications and sites we offer include:
- e-Commerce sites
- Creative brochure sites
- Product/ offer/ campaign microsites
- Full or part-Flash sites
- Fully content managed sites
Functional design is a key part of our process. It looks at the application or website from an architectural point of view and determines where each page and page element should go within the structure of the site, how they should link together and how they should function.
The documents produced during this stage are key to the project since they ensure that all parties know exactly what the finished product will (and will not) do. They are also critical for ensuring that all elements will work together and as intended, and that the interface for the website/application is both user-friendly and intuitive.
The functional design will consider issues such as:
- How users are likely to want to navigate the site
- Where they are likely to want to go most frequently
- How to effectively drive the user towards certain content or process (such as sign-up or making a purchase)
- What type of navigation works most effectively for your audience
- What level of information they will require displayed in any given area
- How they can drill down to obtain more detailed information
- How users can access the key content of the site most simply and quickly
- Where and when they will be required to register and/or log in (if appropriate)
The creative concept of the site and its visual design are the icing on the cake. They reinforce your site’s functionality and ensure that its performance is maximised by compelling users to explore and engage with it. Creative design develops and reinforces your brand and conveys the overall tone of the website.
All design work will be consistent with any existing brand guidelines or new branding that has been developed.
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