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SEO: SEO Press Releases     

 

To Search Engine Optimise your press releases is an effective, inexpensive way to make as much noise about your company as possible. Our SEO press release distribution service is a direct-to-consumer medium, cutting out the middleman to guarantee maximum coverage relevant to your industry.

When users conduct a news search, they use the search engines to find relevant articles from thousands of news sources.

Neutralize (*\*) can offer you a search engine optimised press release service. This gives you the ability to leverage press releases for the benefits of algorithmic search engine optimisation, complementing your algorithmic search engine optimisation strategy and offline PR.

What are the benefits?

  • Achieve high keyword ranking in Yahoo! News, Google News and other news search engines – you can also appear in natural search listings 
  • Build relevant links that follow Google’s quality guidelines and Yahoo’s anti-spam policy
  • Increase the number of visitors to your site from news search engines
  • Increase the number of prospects who give you their email address, fill out an online form, or buy something on your site
  • Build your brand through generating publicity as well as leads

How will I know what impact my press release has had?

Our service includes tracking of standard Press Release metrics such as:
  • Reads
  • Estimated pickup
  • Prints
  • Forwards

We also provide tracking of additional metrics specifically related to search marketing effectiveness:

  • Search term popularity
  • Search terms by search engine
  • % Visits by country