Reaching new heights in search engine marketing

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More Services: Mobilize

 

How many of your clients use mobile search engines such as Google Mobile? The answer may be more than you think given that there are close to 2 billion global mobile device users. According to research group Piper Jaffrey, global search revenues are expected to generate $11 billion by 2008.

Today mobile search users are primarily looking for ring tones, music downloads and video clips. Moving forwards as the market matures though, it is likely that search patterns will broaden, particularly to geographically based searches such as pubs, restaurants, retail outlets etc.

Neutralize have launched our new mobile search engine optimisation service Mobilize in order to assist our customers to take advantage of the developing mobile search engine market and to ensure that, when this does take off, they are ideally positioned in Google Mobile and other search engines.

To demonstrate, take a look at the difference in results returned by searches for the word “holiday” on Google and Google Mobile search engines

Standard Google search engine listings

Mobile Search Services

The above is a screenshot of the standard Google search engine listings – as you’ll see the top results are dominated by brands such as Firstchoice, Teletext, the BBC, Wikipedia etc, in other words much the results set that you would expect to see.

Mobile search engine listings

Mobile Search Results

Compare and contrast with the above mobile search listings, where none of the brands that value this keyword have presence…

Mobilize

Mobilize, Neutralize's Mobile Search Engine Optimisation (MSEO) package is designed to ensure that YOUR brand achieves prominence in mobile search engine listings and that you are perfectly positioned for the mobile web use revolution.

Neutralize will deliver a fully inclusive package to ensure that your brand is optimally positioned in mobile search engines.  This can include;

  • Research of business critical keyphrases for your business based on mobile search engine user behaviour.  Neutralize's in-house tools can tell you exactly how people are searching on the major mobile search engines, enabling us to target your search engine marketing at your desired audience precisely.
  • Development of website pages focussed around the keyphrases identified for maximum targeting of available mobile search engine traffic.
  • Identification of and submission to appropriate mobile directories for your market.
  • Quarterly reporting on your sites positions within the major mobile search engines.

This package is designed to ensure that your brand will have the required profile in mobile search engines, positioning you for the take off of this latest communication medium.