Reaching new heights in search engine marketing

Tel: 0870 0630707


Neutralize

More Services: Online Brand Reputation Management

 

Search engine optimisation is about much more than the information you want to get into search engines; what about information you want to get out?

  • Things that affect reputation… (What’s said, who said it)
  • Your security… (Protecting against information leakage)
  • Your rights… (Monitoring for copyright infringement)

We proactively identify and clean unwanted search engine content.

How do your customers know you?

If you are involved in business, the chances are that they know you through your brand or brands: whether it’s the name of your products, services, company or even your own name.

Brands are everywhere

They have been described as the "only global currency".  Others say that a "business is nothing without a brand". Certainly customers make decisions based on brand; they see it as a sign of quality and reassurance when they buy.

Consequently, substantial investment is made in brands. Although this leads to great opportunity, it also increases the likelihood that others will - unfairly and without permission - take advantage of that success and reputation or  otherwise try to damage it.  

Brands build and are built by reputation: wherever there is a reputation to benefit from or to undermine, the danger exists that someone will try to benefit from or undermine it.

So how can you protect yourself?

Neutralize (*\*) has teamed up with leading intellectual property and internet solicitors Briffa to deliver a unique service aimed at brand owners and anyone else who values their reputation.

From applying for trademark registration, to monitoring the use of your brands, all the way through to taking legal action, we have put together a strategy that - practically and legally - allows you to protect and enforce your rights and, ultimately, to increase their value.