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Case Study: Just the Flight


Getting the most from natural search
www.justtheflight.co.uk


Just the Flight wanted Neutralize to help improve the number of bookings their website received from natural search engines.  Because of their complex, booking engine-driven website, and because they operate in one of the Internet’s most fiercely competitive markets, Just the Flight presented several challenges for our search engine optimisation team. This was successfully achieved, and the website now achieves first-page rankings in Google for the majority of Just the Flight’s 15,000 destinations.

The Campaign Objective

  • To increase the number of bookings originating from natural search engines.
  • To reduce overall website cost of acquisition
  • To provide a long-term, stable presence in search engines

Results

The Neutralize SEO campaign has established the Just the Flight website as one of the leading online destinations within the highly competitive flights market.  The website now has page 1 Google listings for ‘flights to’ searches for most destinations (eg, ‘flights to New York’, ‘flights to Sydney’, etc).

Our team delivered an enterprise SEO project whose results have led to a 250% growth in traffic for Just the Flight’s website over 12 months (see traffic growth graph).

“Neutralize has been a first class partner and we have been delighted with the success that the SEO campaign has achieved. Natural search gives us a superior ROI to any other marketing activity and we look forward to continuing our relationship with Neutralize on a long term basis.”

Simon Goddard,
Technical Director

The Solution

Just the Flight commissioned Neutralize (*\*)’s Enterprise SEO services to enhance the business that the website drives from natural search engines. This entailed our uniquely experienced team examining the following areas of the website:

Technical Architecture.  We worked with Just the Flight’s web team to remove fundamental optimisation issues with their booking-driven website engine.

Website content.  We used Neutralize’s unique proprietary tools to understand users’ search-term habits. This ensured that the website’s content reflected ‘real world’ search engine behaviour. 

Inbound linking.  We designed and implemented several creative strategies to encourage reputable travel-related websites to carry links to Just the Flight. 

All of the above was delivered using our optimisation suite, with our skilled search engine optimisation specialists working hand in hand with Just the Flight’s developers

About Neutralize

Neutralize are one of the UK’s leading full service search engine marketing agencies. Thanks to our varied toolset and long experience, the company’s strong and expanding client base achieves the best results from both algorithmic (natural) and Pay-Per-Click (paid) searches.

In 2006 we placed 6th in the Deloitte Fast 50 business growth awards and, in 2007, are finalists in the Imperatives Digital Awards for 'Best Search Campaign'.

We contribute significantly to our industry as Members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK). Whatever your online objectives – increased sales, lead generation, improved content access or brand building – Neutralize can help you.