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Case Study: bagga Menswear


Getting the most from paid search & SEO
www.baggamenswear.co.uk


Neutralize (*\*) were approached by bagga Menswear to increase their online traffic volumes and sales generated through their men’s designer clothing website.

The retail sector is highly competitive both on and offline; however Neutralize rose to the challenge and bagga Menswear now achieve over 1000% return on investment (ROI) on a monthly basis from their website.

Campaign Objective

  • Maximise coverage across search engines for both natural and paid listings
  • Drive targeted sales to the website at lower Cost-Per-Acquisition (CPA)
  • Maintain the quality of the brand and products sold in all marketing messages

"Since engaging Neutralize (*\*) for both SEO and PPC management, we have seen a dramatic increase in site visitors, and sales turnover, whilst also experiencing a steady, healthy decline in the cost per acquisition. Furthermore, handing the PPC management to a professional dedicated team has allowed us to free up resources to concentrate on what we do best - sourcing products, maintaining our site and providing a high level of customer service. We haven't looked back, and foresee a long-lasting partnership with Neutralize."

Dave Lomax
Director

The Solution

bagga Menswear required good overall coverage across the search engines through both their Pay-Per-Click (PPC) and organic listings.

Neutralize structured the bagga Menswear PPC campaign to ensure that it would achieve high sales volumes at low CPAs.  As PPC enables key marketing messages to be distributed very quickly, Neutralize used this to take advantage of seasonal pushes and to tie in with any promotions that bagga Menswear were running online.  For example, when bagga Menswear ran a Winter Sale in February, Neutralize were able to reflect this in the ad copy and key phrases used in the campaign.  This resulted in a massive increase in ROAS (Return on Advertising Spend)  - over £25 return for every £1 spent - and halved the average CPA.

To improve bagga Menswear's organic listings Neutralize reviewed the website, providing recommendations regarding key phrases, website layout and structure, meta data policies and technology used.

A comprehensive linking strategy was also implemented to ensure good quality links were directed into the bagga Menswear website, increasing its overall online visibility, as well as helping it achieve better listings within the search engines.

Results

Through a strategically-targeted PPC campaign, Neutralize (*\*) were able to focus on core brands and clothing items to bring CPAs down to a monthly average of less than £5 while, month-on-month, increasing the ROAS.

Since carrying out Neutralize’s SEO recommendations, bagga Menswear has seen an 86% improvement in its visibility across the search engines. 

The visibility of SEO listings and PPC ads alongside each other gives instant credibility to bagga Menswear and increases the likelihood of driving traffic through to their website.

About Neutralize (*\*)

Neutralize are one of the UK’s leading full service search engine marketing agencies. Thanks to our varied toolset and long experience, the company’s strong and expanding client base achieves the best results from both algorithmic (natural) and Pay-Per-Click (paid) searches.

In 2006 we placed 6th in the Deloitte Fast 50 business growth awards and, in 2007, are finalists in the Imperatives Digital Awards for 'Best Search Campaign'.

We contribute significantly to our industry as Members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK). Whatever your online objectives – increased sales, lead generation, improved content access or brand building – Neutralize can help you.