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Case Study: ChristmastimeUK

Getting the most from natural search
www.ChristmastimeUK.co.uk

"For several years we have been happily running our own campaigns but because of the time involved with running them efficiently we decided to find a partner to take the job off our hands. We targeted three companies and were happy to select Neutralize. Since taking over our campaign we have seen strong sales growth and a much more efficient use of our CPC budget which I am delighted with"

Alfred Rose,
Managing Director
ChristmastimeUK

ChristmastimeUK have both an offline and online store selling everything you could possibly imagine relating to Christmas. After running their own Pay-Per-Click (PPC) campaign for a number of years they understood that the marketplace was becoming more competitive and they needed expert help to enable them achieve high sales volumes.

Spend on seasonal campaigns can easily spiral out of control if not managed properly, especially in the run-up to Christmas when many festive keyphrases tend to be high volume and an increased Cost-Per-Click (CPC).

Neutralize have been running ChristmastimeUK’s PPC campaign since 2004 through Google, Yahoo! Search Marketing, MIVA, and MSN and use their end-to-end PPC bid management and tracking system to ensure every click is worthwhile.

The ChristmastimeUK PPC campaign runs for just three months each year; continual analysis and updating are therefore essential to make sure it remains fresh and generates the best quality leads. By using good tracking tools and managing the campaign daily, we’ve helped increase traffic and sales volumes year on year.