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Search Marketing

Search Engine Optimisation (SEO) Process

A unique campaign for the unique needs of your business

Although Guava has huge amounts of experience delivering successful SEO campaigns, we also understand that every business is different and that one method does not fit all.

An essential part of our approach is therefore to start by spending time talking to you about the specific circumstances and requirements of your business, through an in-depth Situation Assessment. Once we have a solid understanding of your needs, we’ll help you set measurable goals, and tailor an SEO campaign incorporating these.

Similarly, once we have implemented the technical side of your campaign, we will go through a detailed review process with you to measure the campaign’s performance against your goals, and revise your goals as appropriate for the next phase.

Contact us to find out how Guava’s expert approach to SEO will maximise your results and minimise your risks.

CASE STUDY: read about our award-winning SEO campaign for Just the Flight, and how we increased their overall traffic by 250%

Big solutions for big business

We appreciate that some business’ needs are so complex that a manual approach is not appropriate – even the most talented individuals on earth may not be able to correctly identify every single SEO issue. So, we’ve devised our own specialist approach, which has been rigorously tried and tested to achieve the crucial results every time.

If you have any of the following, read on to see how we can help you:

  • A global infrastructure
  • Multiple languages
  • Different CMS systems and platforms
  • Large number of pages 
  • Many domains and sub domains


The Guava solution:

  • We’ve developed our very own Ascendex ‘Site Checker’ software to surpass the limits of human capability. This technology spiders the website or websites in exactly the same way that a normal search engine would, and performs a large-scale technical audit identifying critical SEO issues in one hit.
  • This frees up our technical team (including Prince2 qualified project managers) to focus on problem-solving and implementing solutions, rather than having to spend time locating the problems in the first place. Our team will work closely with your internal or external developers to find the best solution for every problem.
  • Guava is one of a select few search marketing agencies to be a Google Enterprise Partner. This means we can license you Google search technology for use in Pre-Flight Testing – providing a complete SEO performance testing and tuning environment to alleviate risks before your website goes live.

Guava’s unique methods will help you achieve your target of a high quality, extremely well optimised website without the risk of breaching Google guidelines.