Guava will work with you to assess your website content and select the landing pages for your PPC campaign that will offer highest conversions. We’ll ensure that users’ search queries are matched to the most relevant landing pages – so, for example, if your PPC keywords are ‘DVD player’, we need to make sure that users land on the page with the most DVD players on.
We will then aim to optimise the performance of landing pages in sync with your PPC campaign.
Typically, these changes can include:
Page layout and navigation: Are your web pages making it as easy as possible for the user to find exactly what they want, and then buy it? We will assess this and identify changes to boost the effectiveness and profitability of your key landing pages.
Call to action analysis: Are you capturing your users’ attention and encouraging them to buy through the simplicity of the process? We’ll help you ensure that the instructions and links for buying are as clear and accessible as possible on the page.
Conversion path optimisation: Our team will work with you to ensure that potential buyers take the quickest and easiest route to conversion, minimising the risks of aborted purchases.
Ensuring objectives are kept in focus: Our landing page optimisation recommendations will take on board the initial primary objectives of your PPC campaign, so that the optimisation of each page fits into bigger picture of successfully meeting your campaign targets.