Not all search engine listings are created equal, so Pay-Per-Click (PPC) advertising ensures that your company is seen first. With the majority of search engines selling the premium position listings on a cost per click basis, it is simply the most effective way of reaching your customers.
A well-managed PPC advertising campaign is an invaluable form of online marketing:
- PPC listings are upfront and visible, putting you in touch with people who have searched for the products or services that your company offers.
- Having already searched for your product or service, these people arrive at your website as potential customers and not just browsers.
- A PPC campaign offers you genuine transparency, allowing you to measure success and maximise ROI.
Guava provides a results-driven approach, using our years of experience to create a PPC campaign that is right for you. Whether you require a UK, US or worldwide campaign, Guava’s team of Google Accredited Professionals utilise the latest management software and techniques to achieve maximum conversion rates whilst still keeping within your budget. We can manage PPC campaigns on social networking sites like Facebook, as well as all the major search engines like Google, Yahoo!, MSN, Ask.com and AOL. And because we manage campaigns across many varied sectors – including travel, retail, finance and medical – no matter what your business you will see a great ROI from your campaign.
As we have been there since the first PPC advert appeared online, we have developed vast expertise in all stages of the campaign process – from the creative planning through to the production of detailed reports on your specific campaign. We are constantly looking for new ways to both improve our service and improve the effectiveness of your campaign. New features and creative solutions born from this approach include a Bespoke Client Area, which gives you direct access to PPC reports; and automated Out of Stock Alerts, which stop us advertising against product keywords for items that are currently unavailable.
Guava's PPC campaigns offer:
Keyword Mining and Copywriting: We make sure that we produce an exhaustive list of the relevant search terms, accompanied by effective copy for each term, to give your PPC advertising campaign the best possible start.
Landing Page Optimisation: It’s critical to ensure that once web users click through to your site from a search, they find exactly what they want, and – most importantly – buy it. Guava will help you maximise your conversion rate.
Account Management: By creating and managing your search engine accounts, we can help to increase your advertising return – giving you more time to focus on running your business.
Shopping and Price Comparison Engines: Offering great prices is only beneficial to your business if potential customers are made aware of them. Guava ensures that your products and services are displayed on shopping comparison sites to showcase how price competitive you are.
Tracking and Reporting: We monitor every click through and offer you detailed reports at all times, resulting in a clear and accountable campaign. Our ‘Open Book’ policy also means you can access all your accounts continually.