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Neutralize

Pay-Per-Click: Planning, Keyword Mining
and Copywriting

Neutralize (*\*) lead the field in fully managed Pay-Per-Click campaigns for a cross sector international client base.

Our fully-managed PPC campaigns benefit from our unique planning and keyword mining methodologies; we’ve been developing and honing these since the first PPC advert appeared online. This ensures your PPC campaign is focused on the right keywords, the right editorial and the right search engines, at the right costs for your business. 

The Neutralize PPC keyword planning process uses a mixture of our experienced specialist knowledge and highly sophisticated software tools and includes:

  1. Familiarisation with your marketplace
  2. Keyword research and mining
  3. Editorial copywriting

Initial keyphrases sets are ratified to ensure correct delivery across different matching systems.

We understand the editorial review processes that the PPC search engines will go through; by keeping them in mind our copywriters ensure good advertising quality and a quick campaign set-up, reducing the likelihood of delays at the review stage.

Neutralize believe that planning is the foundation of an efficient, return on investment- focused PPC campaign.  This is the stage at which we assess the focus and use of contextual advertising for the specific campaign.