The Affiliate Marketing Report
When affiliate marketing first reached the UK in early 2000, having made a significant and successful impact in the US, there was a misperception that it was a 'down-market' online marketing channel.
In the past four years, we've seen most large retailers, and a number of leading companies in other industries, including affiliate marketing in their e-commerce strategy. The perception of affiliate marketing has changed dramatically since late 1999 and it is now accepted as a vital element of the online marketing mix. If done correctly, it can drive significant levels of sales, often more than 20% of advertisers' overall online sales, while dramatically lowering the cost of customer acquisition. As a result, this channel is providing real value at an affordable and measurable cost.
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