Media Centre: News Releases

Squaremeal.co.uk
feasts on search engine marketing
June 29th, 2005
Squaremeal.co.uk is to feast on search engine marketing traffic, with the help of Neutralize (*\*) a UK search engine marketing agency.
For the past 12 years, Square Meal has been recognised as the definitive eating out and corporate entertainment bible for London. Well known amongst London eaters and diners, Square Meal are looking to increase their coverage across the UK. Squaremeal.co.uk is the online version of the Square Meal Magazine.
Simon White MD of Squaremeal.co.uk said “We have one of best databases of restaurant and venue reviews in the UK…making sure this is optimised properly for search engines will provide them with valuable content. It will also help build our reputation in and beyond the capital”.
After a competitive pitch against other market leading vendors (following an e-consultancy search marketing beauty parade), Neutralize (*\*) were selected for the search engine marketing work, due to their experience working with location based websites. “With the growth of local search, quality location and service related databases like Square Meals are increasingly valuable, but they do require a specialised approach from someone like us, to get the most benefit.” said Edward Cowell CTO of Neutralize (*\*).
Neutralize (*\*) are working in conjunction with Aardvark Media Limited the original website developers on the implementation of site level optimisation work.
About
Neutralize
http://www.neutralize.com
Tel: 0870 0630707
Neutralize
is one of the UK’s leading full service search engine
marketing agencies. In 2005 Neutralize were Finalists for "Marketing
Firm of the Year" in the UK Innovation and Growth Awards and
are committee members of SMA
UK, the Search Marketing Association UK and
Nominet.
About
Square Meal
http://www.squaremeal.co.uk
Squaremeal.co.uk is published by Monomax Limited in conjunction with its
printed versions, the Square Meal Guide and Square Meal Magazine. Square
Meal is published annually in November and is free to qualifying executives
in Central London. Subscribers also receive a quarterly lifestyle magazine,
Square Meal The Magazine.
About
Aardvark Media Ltd
http://www.aardvarkmedia.co.uk
Aardvark
Media provide managed hosting and content management systems to keep the
squaremeal.co.uk website running smoothly.





