Media Centre: News Releases
Enterprise Search
Engine Optimisation Helps Eden Project Grow Online
Sept 27th, 2005
The Eden Project the world-leading visitor destination, home to the world's largest greenhouse and the venue to events such as Live8, has appointed Neutralize (*\*) the UK based search engine marketing agency to work on the enterprise search optimisation of their new website. Lucy Cokes, Managing Director of Neutralize (*\*) commented, "We are very pleased to be reappointed to work with the Eden Project and look forward to being able to support the Eden Projects growth, the raising of environmental matters and promoting their brand online."
The new website is long awaited, with the previous website having been online now for over 4 years. Previous work by Neutralize (*\*), to the existing website means it now has over 6,000 pages indexed on search engines and often visitor volumes to the website exceed those to the physical destination. Due to the Eden's long term success the current website has over 20,000 inbound links from other websites and regularly features as a Hitwise top 10 website in the environmental sector.
Edward Cowell CTO said "Often companies simply delete their existing websites when launching a new one, that can be a costly mistake in marketing terms and can seriously damage their brand integrity. An enterprise search continuity policy is an important part of the process for making sure this doesn't happen." One of the core reasons for appointing Neutralize (*\*) is their experience with enterprise search engine optimisation projects including managing website rollovers, where visitor continuity and coverage are maintained during the transition between the old website and new website, to ensure listings, link equity and valuable visitor traffic are not be lost.
RedDot, a leading provider of enterprise content management (ECM) solutions for mid-market organisations will be used by the Eden Project to ensure that the content on their website can be readily updated. Neutralizes (*\*) experience with RedDot and other enterprise CMS's will expedite the enterprise optimisation process, with actual template changes being implemented by the RedDot team under their instruction.
The vast amount of content held at Eden including plant stories, environmental issues, media releases, details of events and how to visit Eden; when well managed and made accessible via search engines will contribute to the website's and Edens global success. The workflow system ensures that the writers at Eden will have their work checked before being published to guarantee the quality of the content, while the enterprise optimisation work will ensure it is available for public ease of access.
About
Neutralize
http://www.neutralize.com
Tel: 0870 0630707
Neutralize is one of the UK's leading full service search engine marketing agencies, they provide a one stop solution specialising in enterprise search engine optimisation and advanced Pay Per Click management. In 2005 they were Finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards. Neutralize are an Overture(Yahoo! Search) Accredited Search Marketing Company, UK Premier Affiliate to Atlas Onepoint, Contributor Members of SEMPO and Committee Members of the Search Marketing Association (UK) and Nominet.
About
RedDot
RedDot Solutions is Europe's fastest-growing provider of extended content
management solutions. Its pioneering technology promises ease-of-use,
rapid installation and low cost, empowering non-technical employees to
implement their own content management needs.
http://www.reddot.co.uk
About
The Eden Project
The Eden Project was established as one of the landmark Millennium projects
in the UK to mark the year 2000 and is structured as an educational charitable
trust. The Eden Project communicates its story in a 'Living Theatre of
Plants and People' based in a large crater in which nestle two vast greenhouses
(Biomes) and the newly launched educational centre The Core.
http://www.edenproject.com
