Media Centre: News Releases
Search Engine Marketing
Brings Christmas Early to Online Retail Business
December 17th, 2004
An outsourced search engine marketing campaign brings festive joy to online retail business ChristmastimeUK. Managing Director, Alfred Rose is jubilant about the ROI (Return on Investment) from PPC (Pay Per Click) and SEO (Search Engine Optimisation) achieved by leading UK SEM Neutralize (*\*) .
Within two months of taking over the search engine marketing activity for ChristmastimeUK (www.christmastimeuk.com), Neutralize (*\*) had achieved 985% ROI (Return on Investment) from PPC (Pay Per Click) and an astonishing 2340% ROI from SEO (Search Engine Optimisation).
Using their end-to-end Pay Per Click bid management and tracking system, Neutralize (*\*) were able to make controlled business decisions about the ChristmastimeUK campaign. They were able to quickly identify keyphrases, which were not converting and remove them from the campaign, while increasing CPC (cost per click) and rankings for keyphrases that did convert, ensuring the efficiency and high ROI of 985% for this campaign.
Neutralize’s
PPC Manager, Caroline Bielby said: “Spend on seasonal campaigns
can easily spiral out of control if not managed properly. On the run up
to Christmas, festive keyphrases tend to be high volume so good tracking
tools and daily campaign management is essential to ensure that every
penny spent has the best chance possible of converting into a sale”.
Caroline continued; “By the second month of the PPC campaign, we had almost halved spend while sales numbers and revenue had soared to over double the amount of previous months”.
The PPC campaign was ran through the three main search engines: Google, Overture UK, and Espotting. Google generated the highest volume and value of sales. However, Espotting performed exceptionally well, generating over 25% more sales revenue than Overture UK.
ChristmastimeUK’s Managing Director, Alfred Rose said: “For several years we have been happily running our own campaigns but because of the time involved with running them efficiently we decided to find a partner to take the job off our hands. We targeted three companies and were happy to select Neutralize (*\*) ” he continued "Since taking over our campaign we have seen strong sales growth and a much more efficient use of our CPC budget which I am delighted with”.
ADDITIONAL INFORMATION:
- Neutralize (*\*) have also optimised the site and are carrying out ongoing algorithmic search engine optimisation and reporting.
- PPC & SEO work conducted alongside each other to ensure maximum coverage on SERP (search engine results page) real estate, which in turn results in high revenue generation and imrpoved ROI.
- Three
month targeted PPC campaign and six month SEO
campaign.
About
Neutralize (*\*)
Neutralize (*\*) is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO (Search
Engine Marketing Professional Organisation) http://www.sempo.org
the global body representing members of the search engine marketing industry.
Clients include the Houses of Parliament, Asserta Home, OCRA and the Eden
Project.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
All trademarks are the property of their respective holders.
