Media Centre: News Releases
GO TOAST Adds Neutralize As Premier International Affiliate
July 15, 2002
GO TOAST, LLC (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online advertising ROI tracking services, announced the selection of Cornwall, England-based Neutralize (*\*) as an International Premier Affiliate for the United Kingdom. Neutralize (*\*), an online marketing agency, will use GO TOAST software and services to help its clients maintain optimal position in Internet search engine results listings.
GO TOAST is a recognized leader in helping advertisers worldwide to manage their online marketing campaigns and reach targeted markets through pay-per-click search," stated Dave Carlson, GO TOAST founder and CEO. "We take pride in our client-centric service and our serious return-on-investment focus for our advertisers' dollars, and we are pleased to have this opportunity to contribute to the success of Neutralize (*\*) and their clients. Neutralize's vast experience in the UK market makes them an ideal partner for us."
Neutralize (*\*) Managing Director Lucy Cokes said, "We believe GO TOAST's performance will benefit enormously from Neutralize's expertise within the UK market, and GO TOAST's features will be extremely useful for our clients."
Pay-per-click advertising is increasingly popular with companies that want quick and accountable results from their search engine promotion. GO TOAST's industry-leading solutions for advertisers include the capability to efficiently manage and track online marketing campaigns across 19 pay-per-click search engines including Overture (formerly GoTo.com), FindWhat, and Google's Adwords Select program. Pay-per-click search engines feed 'Sponsored Link' search results for major Web portals like Yahoo, AOL, Netscape, Alta Vista and MSN. Advertisers are specific keyword listings in pay-per-click search engines to drive highly targeted Web traffic to their Web sites.
Two key features of GO TOAST, ROI Tracking and Rules Based BiddingT, significantly enhance the value of its services: o ROI Tracking provides cost-to-revenue analysis and helps customers determine which search terms generate the most new customers and orders, and which terms are most effective at converting Web site visitors to customers. o Rules Based Bidding automatically adjusts a customer's keywords according to parameters defined by the customer. It can help to avoid bidding wars, take advantage of price gaps, and back off bids during certain days or times of day. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303.721.2925.
About GO TOAST GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online advertising ROI tracking services. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonBusiness.com). GO TOAST optimizes its clients' bids and positions in leading pay-per-click Internet search engines. It saves clients time and money and improves ROI by ensuring the client's keywords stay in the optimal position they have selected. GO TOAST offers exclusive ROI tracking tools and Rules Based BiddingT, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST increases clients' Web site traffic by making sure clients maintain their desired ranking in search engine results 24 hours a day, seven days a week. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303.721.2925.
Contacts
Neutralize (*\*)
Lotte Mahon
PR and Marketing officer
http://www.neutralize.com
0870 0630707
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
GO TOAST is
a registered trademark of GO TOAST LLC. Neutralize (*\*) is a registered
trademark of Nuera Ltd. All other company names and service marks are
the property of their respective owners.
