Media Centre: News Releases
The sky is not the
limit for Neutralize (*\*), Moonestates.com's new online marketing agency.
November 14, 2000
The UK's first online 'extraterrestrial' estate agent, MoonEstates, has signed up Neutralize (*\*) as their online marketing agency. Launched at the beginning of September this year, MoonEstates offers people the chance to buy an acre of land on the moon for £10.
A recent report published in New Media Age shows that an astonishing 3/4 of UK sites failed to optimise for proper indexing on search engines (Web Search Workshop, 2/11/00). Neutralize (*\*) will be managing their Search Engine and Directory Campaigns as well as managing the Banner Advertising on the site.
Francis Williams, the Lunar Ambassador to the United Kingdom said: "'We received over 300,000 impressions in our first month and will soon be offering banner advertising on the site. Selling online has so far been a rewarding experience for us, with Neutralize's assistance we are going to build on this."
The idea originated in the US when it was found that The Outer Space Treaty of 1967, which forbids nations owning land on the moon, doesn't prevent individuals or companies buying the land. The UK site was launched by Francis and Sue Williams, who beat 100 other British bids for the exclusive rights from the 'Lunar Embassy'. MoonEstates hopes to expand its range in the future to include Mars, Venus and Io.
Both MoonEstates.com and Neutralize (*\*) are Cornwall based Internet companies taking the tele-working idea and making it a reality. Edward Cowell of Neutralize (*\*) says, "MoonEstates.com share our philosophy that the Internet can give people the freedom to live and work in an environment which suits their lifestyle. We have made a conscious decision to locate operations away from traditional Internet and New Media hubs. Our unconventional location, has so far only had its advantages."
Launched in September of 1999 Neutralize (*\*) is a UK based online marketing agency , with clients whose operations reach as far as San Francisco, China and the Moon. Neutralize (*\*) has a history of working with visionary companies who aren't afraid to step beyond the bounds of convention. One of their major clients the Eden Project (http://www.edenproject.com) - an ambitious ecological venture in which two greenhouse structures called biomes are being built in a disused China Clay pit in Cornwall. Neutralize (*\*) helps each of its clients, big and small, to harness the power of the Internet as a marketing tool by offering services such as intelligent meta tagging, Search Engine Optimisation, email marketing and bespoke software.
Contact
Lucy Cokes,
Tel/Fax: +44 (0)870 0630707
For more information about Neutralize (*\*), visit : http://www.neutralize.com
or phone +44 870 0630707
For more information about MoonEstates visit :http://www.moonestates.com
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
