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Neutralize Deliver
Presentation at Search Engine Strategies
June 12th, 2003
Neutralize (*\*) http://www.neutralize.com the Cornwall-based Internet marketing agency led the top industry panel at this years annual Search Engine Strategies 2003.
Edward ‘Teddie’ Cowell, Technical Director at Neutralize (*\*) delivered the introductory presentation covering ‘Paid Search’ a technique whereby businesses pay to gain top search engine top rankings, along with other panelists Chris Sherman, Associate Editor, SearchEngineWatch.com and President of Searchwise; Kate Burns, Head of UK Sales, Google; Chrys Philalithes, Marketing Director, Espotting and also Nick Hynes, President and Managing Director of Overture, the company recognised as inventing the paid search industry and one of the biggest internet companies the world.
Neutralize (*\*) were also lucky enough to be selected last year by Overture to become a member of their invite only Accredited Search Engine Marketing scheme, and are the only company in the south of England to be a part of the scheme. As Daniel Mohacek the SEM Manager at Overture. Explains, “With their proven track record, commitment to ethical SEO and their transparent approach to campaign management, Neutralize (*\*) stood out from the crowd and was a logical SEM Accreditation candidate.”
Cowell reflects, “The two-day event was a fantastic opportunity to converse with some of the top search engine teams and minds from around the world and share ideas. It was a pleasure to be asked by Danny Sullivan to represent the UK and speak to attendees who’d paid up to £750 each to come to the event to learn more about the search engines.”
Search Engine Strategies is renowned as the number one search engine marketing [SEM] event to attend within UK, and is organised by the guru Danny Sullivan of SearchEngineWatch.com http://www.searchenginewatch.com with Jupitermedia Corporation and Internet.com.
The event is attended by Site Administrators, Webmasters, Marketers, PR Promotions, Influencers and Key Decision Makers alike. It's also a great refresher for more experienced search engine marketers, and offers knowledge base and experience from international speakers. With millions of Internet users turning to search engines each day to find websites, search engines can generate significant traffic for those who take the time to understand them better. The event featured speakers from major search engines and experienced search engine marketers, including Cornwall’s own Neutralize (*\*).
Cowell adds, “We are pleased to learn Neutralize (*\*) is well-respected within the SEM industry and by the major search engines, and are looking forward to participating at future events.”
Lucy Cokes, Managing Director at Neutralize (*\*) will be giving another talk on the topic of Web Analytics and Search Engine Marketing at the Institute of Direct Marketing (IDM) http://www.theidm.com on the 26th November 2003. For more information visit http://www.neutralize.com.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
