Media Centre: News Releases
Mamas & Papas
to grow Search Engine Success
June, 2006
Mamas & Papas, the UK’s biggest name in nursery retail, have secured their future in online marketing by investing in leading Search Engine Marketers Neutralize.
The UK based agency, placed 6th by Deloitte and Touche this year as a UK fastest-growing high-technology company, are to commence both Pay-Per-Click and Search Engine Optimisation services for the chain.
Home Shopping Manager at Mamas & Papas, Rob Jennings, comments: “Neutralize offered us an integrated PPC and optimisation campaign tailored to match our core objectives. With Neutralize we have found an agency who have experience with large, dynamic sites such as Mamasandpapas.com.”
The integrated approach aims to boost Mamas & Papas’ natural search visibility and drive targeted volumes of traffic to the site all year round, as well as increasing brand exposure. Twinned with a ROI driven PPC campaign aimed to secure high sales volumes at low CPA’s, the combination is set to separate them from the competition.
The dual approach to Search Engine Marketing adopted by Mamas & Papas demonstrates their acknowledgement of a more holistic e-marketing campaign required in an increasingly competitive landscape.
Neutralize are currently working with Mamas & Papas to ensure correct implementation of recommended optimisation changes, as well as planning their targeted paid search campaign.
About
Mamas & Papas
http://www.mamasandpapas.co.uk
Mamas and Papas is one of the UK 's leading retailers in the nursery industry
with products ranging from nursery interiors, travel systems, kitchen
and bathroom equipment to toys, baby and maternity wear. Now in their
25th year, Mamas & Papas provide comfortable and safe solutions for
the family with designer style and value for money too.
About
Neutralize
http://www.neutralize.com
Tel: 0870 0630707
Neutralize is one of the UK's leading full service search engine marketing agencies, they provide a one stop solution specialising in enterprise search engine optimisation and advanced Pay Per Click management. In 2005 they were Finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards. Neutralize are an Overture(Yahoo! Search) Accredited Search Marketing Company, UK Premier Affiliate to Atlas Onepoint, Contributor Members of SEMPO and Committee Members of the Search Marketing Association (UK) and Nominet.
