Media Centre: News Releases
Our R&D team
have put MySERP a research project online.
Feb 12, 2004
MySERP is an R&D project, to see what the effects of different types of filters are on the algorithmic search engine results returned by Google.
MySERP utilises the Google API service to query Googles database, it then filters the results displaying a count of the difference for that search.
At present the filtering process is very basic but we are developing a much more advanced interface that will make it easier for us to isolate particular subsets of information, or to add custom filters on the fly.
Developed as a research project we are looking to see if particular filters speed up the searching process, and enhance the SERP (search engine results page) experience. We will be putting a stats area online automatically showing the outcome of our research as soon as we can.
While it was only a personal project for one of the developers, MySERP is available online so that general internet users can help identify the websites that they would like to see filtered and help us understand why.
More info: My Search Engine Results Personalization
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
