Media Centre: News Releases
Neutralize (*\*) to offer CMS vendors focused package to integrate SEM into website design
and build
June 11, 2003
Neutralize (*\*) http://www.neutralize.com the Internet marketing agency are to offer content management [CMS] vendors focused packages to integrate search engine marketing and search engine optimisation [SEO] into their website design and build.
Neutralize (*\*) are working for a number of major clients who have seven figure investments in their websites, but have neglected the issue of search engine visibility. These services allow the vendors to address this issue up front, and ensure maximum return on investment [ROI] for their clients’ websites.
The visibility of many websites in search engines is fundamentally limited by the implicit architecture of the site. Edward ‘Teddie’ Cowell, Technical Director at Neutralize (*\*) explains why they are taking steps to target and address this sector, “Website architecture is increasingly being defined by the content management system [CMS] chosen. Whilst all CMS vendors focus heavily on the openness of their architecture, ease of content distribution, ROI and so on, very few pay attention to making the end product (i.e. the website) visible in search engines. Simply, the architecture of websites, dictated by CMS systems, is increasingly failing to take account of the need for those websites to be consistently seen within the correct resources.
Neutralize (*\*) are working with an increasing number of clients whose website is almost invisible on search engines – all due to the constraints of their chosen CMS. This is a fundamental failing in CMS vendors helping their clients deliver e-business efficiencies.”
Search engine marketing is increasingly being recognised as a business priority. In too many cases it is bought as an add-on after the site has been developed and launched, this can result in higher costs to the site owner and sometimes difficult implementations or even a major rebuild in order for the website to achieve their objectives. Techniques such as the use of bridging pages offer only limited scope and often result in the business failing to address the real issues until months later when they are able to see how ineffective these periphery efforts have been, this can result in large loss of market share and disillusionment with the sector. Neutralize (*\*) aim to deal with this problem at the root level – the vendors themselves.
The CMS marketplace is an increasingly crowded and competitive one. CMS vendors are increasingly looking for differentiation and to ways of broadening their proposition across the enterprise, and this is where Neutralize (*\*) offering fulfils these requirements.
Until recently, vendors have been focussed on IT and user issues such as integration and ease of content distribution. Now Neutralize (*\*) are able to help them address the key marketing requirements of site visibility, revenue and ROI.
Martin Dinham, Business Development Manager at Neutralize (*\*) comments “The Neutralize (*\*) Content Management Vendor Programme provides vendors with the ability to bundle Neutralize (*\*) SEO services as part of their offering to accounts. Neutralize (*\*) will “white label” its services, or work in partnership with CMS and e-commerce system vendors to find best practice solutions for their particular product. They will then market them as an add-on to their clients. This enables the vendors to drive maximum business benefit for their clients, to increase revenue and to move their proposition from the IT department into marketing, offering customers true competitive advantage for their website.”
Dinham adds, “Neutralize (*\*) services will empower CMS vendors to ensure that they assist their clients in driving maximum traffic through their websites via algorithmic and paid search. Ultimately, it will then enable to:
- Give their company unique competitive advantage in this marketplace
- Take their proposition into the marketing area from the IT department
- Increase revenues across the whole product lifecycle.
We are currently
close to agreement with two major CMS vendors, and two household names
in e-commerce systems. Internet World 2003 at London’s Earls Court
and the Search Engine Strategies conference were an excellent opportunity
to launch and communicate this face to face to many of the vendors at
the seminars and exhibition.”
Content Management Vendor Programme
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
