Media Centre: News Releases
Yahoo! / Overture
SiteMatch Paid Inclusion.
March 11, 2004
Complementing our search search engine optimisation work Neutralize (*\*) will upgrade all Paid Inclusion work to include the new Overture SiteMatch Paid Inclusion programme.
Paid Inclusion programmes guarantee indexing in major search engines and are important components of your search engine marketing arsenal.
Whilst the aim for our website optimisation projects is to gain free traffic they also influence the success of Paid Inclusion programmes.
Based on the outcome of our optimisation projects Neutralize (*\*) will select high value or critical pages to be included on the Overture SiteMatch paid inclusion programme.
Overture SiteMatch Paid Inclusion details.
As of 02/03/05 paid inclusion listings for FAST, Inktomi and Altavista search engines have been integrated into a single product called Overture SiteMatch.
Overture SiteMatch paid inclusion feeds into the algorithmic databases of FAST, Inktomi and Altavista which means it provides a single point of inclusion into results for major search engines such as Yahoo!, Lycos & Alltheweb amongst others.
Pricing varies by sector. Traditionally these search engines had a fixed annual fee for Paid Inclusion, in addition to this they now have a cost per click (CPC) component and each URL is subject to an initial review.
Example search results sources for Yahoo!
For websites
with more than 200 unique URL’s please see our trusted feed services.
Neutralize (*\*) is an officially accredited Overture Search Engine Marketing company.
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
