Media Centre: News Releases
Christmas time search
is here again
Sept 8th, 2005
ChristmastimeUK, the country’s largest online Christmas shop, have announced that they are looking to build on last year’s success by reinvesting in online marketing with Search Engine Marketing (SEM) agency Neutralize (*\*).
After running their own campaign for years, ChristmastimeUK realised the problematic likelihood of other companies taking a similar self-managed strategy, so in 2004 commissioned Neutralize (*\*) to implement a sharper campaign that would beat their competition to seasonal shoppers.
Neutralize (*\*) ran a targeted Pay-Per-Click (PPC) campaign on the build up to and throughout the festive season. They managed to achieve a phenomenal 985% Return On Investment (ROI) after just two months, almost halving their cost per acquisition and sending ChristmastimeUK sales figures soaring to over double the amount of previous months.
Successful Pay-Per-Click campaigns like the one for ChristmastimeUK require good tracking tools and daily bid management in order to convert targeted key words at a minimal cost-per-click (CPC). Those who are keen to keep a close eye on budget spend favour Pay-Per-Click campaigns because they are highly accountable.
Neutralize (*\*) Pay-Per-Click Manager Caroline Bielby, responsible for last year’s successful campaign, commented ‘We are delighted that ChristmastimeUK have renewed their contract with us. Their 2004 campaign was a great success and this year we are aiming to build on this to achieve an even better ROI’.
The decision
from ChristmastimeUK to renew their Pay-Per-Click campaign reflects this
year’s massive reverence for online marketing. With Christmas looming,
other businesses are expected to take similar measures and start planning
now to ensure their success over the seasonal period.
About
Neutralize
http://www.neutralize.com
Tel: 0870 0630707
Neutralize is one of the UK's leading full service search engine marketing agencies, they provide a one stop solution specialising in enterprise search engine optimisation and advanced Pay Per Click management. In 2005 they were Finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards. Neutralize are an Overture(Yahoo! Search) Accredited Search Marketing Company, UK Premier Affiliate to Atlas Onepoint, Contributor Members of SEMPO and Committee Members of the Search Marketing Association (UK) and Nominet.
