Media Centre: News Releases
Search Engine Marketer
in Finals for Marketing Firm of the Year.
February 4th, 2005
Succesful UK search engine marketing firm Neutralize (*\*) has seen off over 200+ entries to secure a top five position in the category 'Marketing Firm of the Year', in the UK Technology Innovation & Growth Awards.
The award, run by the European Technology Forum, is voted for by an authoritative set of Judges including, Directors of HP, Deutsche Bank, BT as well as senior and marketing managers from the London Stock Exchange, Unisys, Intelleck, PricewaterhouseCoopers and Dresdner Klienwort Wasserstein.
The UK Technology Innovation & Growth Awards celebrate, the companies and individuals that have demonstrated the innovation and entrepreneurial flair that is vital to the health and growth of the UK technology industry. As a specialist search engine marketing agency getting to the finals is recognition that the search engine marketing industry is coming of age.
Edward
Cowell Director of Neutralize (*\*) said “This is a great start
to what we think will be a great year for Neutralize and the search engine
marketing sector.”
In 2005 search engine marketing has become the hottest topic in new media with bigger brands and traditional advertisers finally waking up to both the cost effectiveness and brand benefits search engine marketing offers.
Edward says: “Our clients continue to achieve ROI by pay-per-click, contextual and organic search engine optimisation from Neutralize (*\*). Shortly we will also have some great new partnerships and cutting edge services to be announced.”
Piper Jaffray in their report ‘The Golden Search’ predict the search marketing industry will be worth $7 Billion within the next two years. As one of the longest running and most experienced search engine marketing companies in the UK, Neutralize (*\*) and their clients are extremely well placed to take advantage of this growth.
This year, the awards will once again be presented at a glittering Black Tie dinner at the Hilton London Metropole on Tuesday 15th March.
About
the UK Technology
Innovation & Growth Awards
http://www.cnet.co.uk/etf/ig05/aboutawards.html
AWARDS ENQUIRIES:
Vanessa Pearce
Events Manager
Tel: + 44 (0)20 7903 6782
The UK Technology Innovation & Growth Awards celebrate the companies and individuals that have demonstrated the innovation and entrepreneurial flair that is vital to the health and growth of the UK technology industry.
The 2005 Awards, sponsored by PricewaterhouseCoopers, will honour the people and teams whose belief, ingenuity and leadership have driven the industry forwards over the past year.
2005 Innovation
& Growth Award categories are:
· VC of the Year
Sponsored by PricewaterhouseCoopers
· CIO of the Year
Public Sector CIO of the Year
· Deal of the Year
Sponsored by Real Deals
· Alliance Partner of the Year
· Technology CEO of the Year (private firm)
Sponsored by Apax Partners
· Technology CEO of the Year (small cap public firm)
Sponsored by Apax Partners
· Technology Entrepreneur of the Year
Sponsored by London Stock Exchange
· Seed/Early Stage Investor of the Year
Sponsored by Cobalt Corporate Finance Ltd.
· PR Firm of the Year for Growth Technology Firms
· Marketing Firm of the Year for Growth Technology Firms
· Hottest UK Technology Prospect
Sponsored by PricewaterhouseCoopers
About Neutralize
Neutralize is one of the UK’s leading full service search engine marketing agencies
Founded in 1999, Neutralize (*\*) has experienced continual growth and profitability without outside investment. The company now has a strong and growing client base benefiting from their experience and toolset for achieving the best results from both algorithmic and Pay-Per-Click (paid) search.
An Overture Accredited SEM (Search Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast) and also a Contributor Member of SEMPO (Search Engine Marketing Professional Organisation) http://www.sempo.org the global body representing members of the search engine marketing industry. Clients include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Neutralize (*\*) are also active participants in the working group for the formation of SMA UK the Search Marketing Association UK.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
