Media Centre: News Releases
Finance sector improves
lead generation via search engine marketing.
February 2nd, 2005
Finance businesses utilising search engine marketing are ahead of the game when it comes to achieving low cost-per-acquisitions (CPA) in the competitive loans marketplace.
A recent online advertising campaign, aimed at generating loans enquiries on UK pay-per-click (PPC) search engines, Google UK, Overture, and Espotting achieved CPA’s of £45.00, half the industry average.
Managed by Neutralize (*\*) the leading UK search engine marketing agency, the search engine campaign beat industry averages of around £60-£70 CPA for large, well recognised, high street brands, while less well known loan providers would normally be averaging CPA’s of between £80-£200.
Caroline
Bielby, PPC Manager for Neutralize said; “The CPA achieved by Neutralize
proves that it is possible to work towards and achieve cost effective
acquisitions in the loans sector, one of the most competitive finance
markets online”
Individual keyphrases in the loans market can cost over £10 per click to be in the top tier. By using their in-depth industry knowledge, strategic tracking tools and analysis techniques, Neutralize were able to place their client’s ads in the best position to achieve the highest number of conversions. Caroline Bielby said “The best position isn’t always Number 1 or 2, and it often varies dependent on the keyphrase, search engine or even the copywriting of the ad itself”
The competitiveness of the finance sector, means companies are investing more heavily in search engine marketing as a cost effective lead generation tool. Search engine marketing budgets have grown significantly in the last year with UK finance firms investing between £10,000-£250,000 per month in search. However in response to this increased investment companies are also looking at sophisticated cost-per-acquisition CPA led objectives.
Neutralize (*\*) as a specialist search engine marketing agency are able to address these requirements through their unique CPA Optimisation technology that allows the setting of CPA targets. Neutralize optimise the campaign to continuously deliver loan applications at the target CPA, up to the clients budget ceiling or enquiry processing ability.
This vastly enhances the predictability of any campaign and assists the business modelling process for Neutralize (*\*) clients. Just one of the reasons Neutralize (*\*) are rapidly developing a reputation as the UKs leading search engine marketing agency.
For further information on Neutralize’s search engine marketing services for the finance sector click here.
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Neutralize (*\*) are also active participants in the working group for the formation of SMA UK the Search Marketing Association UK.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
