Media Centre: News Releases
Neutralize Continue
Growth In The Digital Arena
May 01, 2003
Neutralize http://www.neutralize.com, the digital marketing agency continue growth in digital the arena. The growth of the Cornwall-based agency includes the appointment of Martin Dinham, as its new Business Development Manager who starts in May 2003.
In 2002, Neutralize grew by 300%, and is set to improve and increase this substantial and steady growth significantly throughout 2003. The digital marketing agency delivers core services such as search engine marketing [SEM], has been locked in competitive pitches in the last five months. They are finding that most new clients are electing to use them, after experiencing less than adequate services from other SEM providers.
Martin Dinham’s role will be to spearhead the organisation’s continued growth in the Internet and digital marketing marketplace as Edward Cowell, Technical Direct at Neutralize explains, “Martin’s role will be two-fold; building upon the client base we already have, and interacting with the banking and finance, travel and tourism, retail and e-commerce and IT sectors.
Martin will also be responsible for developing alliances with business partners such as Overture, Go Toast, and others we are currently building and nurturing relationships with.”
Dinham’s background prior to Neutralize was new business development and account management with major global software vendors; namely SOFTWARE AG, the third largest non-US based Software Company.
Prior to this, employers that Dinham worked for included Informix Software, DecisionPoint Applications and Ardent Software, which were all new business development and account management roles. Customers signed whilst at these firms included Lloyds TSB, Saga Group, Kensington Mortgage Co, Toyota Motor Finance.
Dinham adds, “It’s great to part of an agency that grows so
well organically. I believe the future is bright for Neutralize especially
as we begin to establish and communicate many digital disciplines are
effective, which many clients and other agencies are still sceptical in
adopting. The fact that we are able to quantify and qualify our achievements
and success so accurately, is what appeals to me, and is just one key
message we are keen to communicate to existing and potential clients.”
About
Neutralize
Neutralize is one of the UK’s leading full service search
engine marketing agencies. An Overture Accredited
SEM (Search
Marketing Company), UK Premier Affiliate to Atlas OnePoint(GoToast)
and also a Contributor Member of SEMPO
(Search Engine Marketing Professional Organisation)
http://www.sempo.org the global body
representing members of the search engine marketing industry. Clients
include the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Lotte Mahon
T. 0870 0630707
E.
U. http://www.neutralize.com
